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Media studies

The Team:                                                                              

Media Logo2016

  • Miss Sarah Jacobson – Director of Learning for Media Studies
  • Miss Jan Giovanni – Director of Learning for Film Studies
  • Mrs. Kelly Coleman – Director of Studies for English
  • Mr. Nicholas Meekham - Creative Media Technician

 

The aim is to create an atmosphere where students wish to learn, enjoy what they learn and where their intellectual curiosity is fostered.  The department aims to make teaching and learning a stimulating experience for teacher and students alike.

Objectives

To encourage students’ interest and a lasting appreciation of media texts.

  • to enable students to be demonstrate knowledge and application of the Key Concepts employed within Media Studies (Media Forms – including Language Ideology and Values, Narrative and Genre, Media Audiences, Media Institutions, Media Representations) and the evaluation of texts and ideas using the Key Concepts.
  • to encourage students to demonstrate knowledge, application and evaluation of major ideas, theories, debates and information relevant to the study of contemporary media
  • to encourage students to demonstrate knowledge, application and evaluation of all three media platforms (Broadcasting, Print Media and e-Media) including all associated technologies.
  • to develop the creative talents of students.
  • to expose students to a wide range of media texts, including web and print based, aural and visual texts, and to cross-curricular links so that they may see Media Studies as:
  • a major cultural feature.
  • part of a wider body of knowledge and skills.
  • to enable students to work independently and as part of a team so that Media Studies contributes to the development of key skills such as ICT, reading, writing and communication.
  • to employ teaching methods and resources which allow all students, irrespective of gender, ethnic origin and academic ability to have equal access to Media Studies and to experience success and enjoyment in their work.

Pearson BTEC Level 3 National Extended Certificate in Creative Digital Media Production

Year 1 - Unit 1: Media Representations

This unit provides an introduction to fundamental media theory and analysis. Students investigate a range of media from different sectors, such as music videos, short film extracts, animation, news programmes, websites, digital games and print adverts in order to explore how meaning, messages and values are constructed through formal and stylistic elements. They develop an understanding of semiotic analysis and the ‘reading’ of media texts.

The assessment is by an on-screen examination. Students view a video clip and are asked a series of short and extended answer questions, testing their knowledge and understanding and their analysis and evaluation skills.

ASSESSMENT - onscreen exam

Year 1 - Unit 10: Film Production (Fiction)

In this unit, students will investigate how conventions of narrative storytelling are used by filmmakers, looking at formats and generic conventions. They will then prepare for a film production by creating and gathering the materials and preparing the cast and crew.  They will produce a short narrative film or film extract that uses generic conventions.

Assessment will focus on the process of producing a short narrative film or film extract that uses generic conventions.

ASSESSMENT – coursework assignment

Year 2 - Unit 4: Pre-Production Portfolio

Students consider the essential pre-production work that takes place as part of a creative media production. They develop:

  • an understanding of the requirements of the planning stage of a media product, from finance and logistics to regulations
  • the pre-production skills and experience needed to carry out tasks to produce a digital media product.

 

For the assessment, students create a portfolio and manage the pre-production for their own creative media production.

ASSESSMENT – coursework assignment

Year 2 - Unit 8: Responding to a Commission

In this unit, students develop an understanding of how to interpret a commission brief and respond to it with ideas based on the required content, style, audience, purpose and approach proposed by the client.

In the assessments, students are given a choice of commissions. They work within the requirements and constraints of the client’s specifications and consider their response in terms of ethos, format, budget, platform and duration. Students demonstrate their ideas through pitches, proposals and treatment documents.

ASSESSMENT – controlled assessment task

Technical Support

Students have access to a range of PC and Adobe software to help them complete their practical and coursework tasks.  The College Media Technician is available to train students in the use of new technologies and to support students in the use of them.

The department currently uses a suite of laptops and Computers with Adobe Premier and AfterEffects editing software. Students are encouraged to engage with the software to develop their skills as independent filmmakers.

As well as this, students are encouraged to use other programs such as Adobe Illustrator and Photoshop to develop their design and publishing skills.